The following principles represent the commitment I make to each client I am given the opportunity to serve.

I resolve that without exception I will:

• ask questions and listen to my clients in order to fully understand their needs
• create mortgage plans that complement my clients’ overall financial strategy and that allow them to most effectively accomplish their financial goals
• be sensitive to the fears that many home buyers have about obtaining a mortgage loan and earn their confidence as a trusted advisor
• respect my client’s time and minimize the amount of effort required of them by applying my knowledge, experience and resourcefulness
• monitor my client’s mortgages on an ongoing basis and keep them informed via email updates and my Annual Mortgage Check-up
• measure my success by my clients’ willingness to confidently recommend me
• take full responsibility for my actions and be honest at all times.

I will do this by:

• using state-of-the-art technology to complement my customer service, making adjustments when necessary to avoid overwhelming my clients who are less technically proficient
• communicating regularly and proactively with my clients to keep them informed of the status of their loan and to reduce the stress that is associated with uncertainty
• improving the quality of my service by encouraging each client to critically evaluate my performance.